Shot by Shot Analysis - BOB ft Eminem ft Hayley Williams - Airplanes

Background Research Into The Different Music Genres

A music genre is a categorical or typological construct that identifies musical sounds as belonging to a particular category and type of music that can be identified from other types of music.

The different genre categories are:

Art Music

Art music refers to Classical Music, Contemporary Classical Music, Electronic Music, Experimental Music and it also includes Jazz.

Popular Music

The usual stereotype of "popular music" is music belonging to any of a number of musical styles that are accessible to the general public and are disseminated by one or more of the mass media. For a critical introduction, see the work of Richard Middleton (e.g. Studying Popular Music 1998) and Starr/Waterman American Popular Music (2004). Popular music is also used in more of a sense with the market economy, in a way music can be used to make a profit. Popular music is usually found on most commercial radio stations, in most commercial music retailers and department stores, and for use in movie and television soundtracks. Popular music is also recorded on the Billboard chartsand uses music producers as opposed to singersongwriters and composers.

Traditional Music

Traditional music is the modern name for what used to be called "Folk music", before the term "Folk music" was expanded to include a lot of non-traditional material. The defining characteristics of traditional music are:

• Oral transmission: The music is passed down, or learned, through singing and listening and sometimes dancing
• Cultural basis: The music derives from and is part of the traditions of a particular region or culture.

Regional and National Music

It is possible to categorize music geographically. For example, the term "Australian music" could include Australian rock music, Australian traditional music in the European style (e.g. Waltzing Matilda), Aboriginal Australian music, Australian classical music, and Australian Jazz.

Define: Music Video

A music video is a short film or video which accompanies a complete piece of music/song. Modern videos are made and used as a marketing device to promote the sale of music recordings. The term 'Music Video' first came into the popular usage of the early 1980's. Prior to that time, these works were described by various terms including "filmed insert", "promotional (promo) film", "promotional (promo) clip" or "film clip". In Chinese entertainment, music videos were simply known as MTVs because the network was responsible for bringing music videos to popularity in that country. Music videos are now known as MVs in Chinese entertainment.

Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected.

Back when music videos first started, the music videos were very simple and there was not a lot of effects within the clip. The directors had to produce a video with the equipment they had, one of the best video's in the 1980's was the incredible 'Thriller' sung by Michael Jackson and directed by John Landis. This video was a huge hit with the audience, as this also took Jackson career off to a high.

Codes and Conventions From Pete Fraser

• Camerawork

As with any moving image text, how the camera is used and how images are sequenced will have a significant impact upon meaning. Camera movement, angle and shot distance all need to be analysed. Camera movement may accompany movement of performers (walking, dancing, etc) but it may also be used to create a more dynamic feel to stage performance, by for instance constantly circling the band as they perform on stage.

The close up does predominate, as in most TV, partly because of the size of the screen and partly because of the desire to create a sense of intimacy for the viewer. It also emphasises half of the commodity on sale (not just the song, but the artist, and particularly the voice). John Stewart of Oil Factory said that he sees the music video as essentially having the aesthetics of the TV commercial, with lots of close ups and lighting being used most prominently for the star’s face.

• Editing

Though the most common form of editing associated with the music promo is fast cut montage, rendering many of the images impossible to grasp on first viewing thus ensuring multiple viewing, there are videos which use slow pace and gentler transitions to establish mood. This is particularly apparent for the work of many female solo artists with a broad audience appeal, such as Dido.

Often enhancing the editing are digital effects which play with the original images to offer different kinds of pleasure for the audience. This might take the form of split screens, colourisation and of course blockbuster film style CGI.

• Star Image

As Richard Dyer has noted:

“ a star is an image constructed from a range of materials” (Richard Dyer 1979).

For pop music these materials include the songs (their lyrical themes and musical structures/genres), the record covers (singles and albums and the image of the star they present), media coverage (from interviews about career and private life through to tabloid gossip), live performance (the image through the stage show) and arguably most significantly the music videos, which may draw upon the image presented in each of the other aspects.

Each video may also draw upon its predecessor both in reinforcing the star’s existing image and in taking the image on further, perhaps in new directions. Thus even more than Hollywood films may be seen as vehicles for their stars, music videos will act as a showcase for their talents and a significant part in the construction and maintenance of their image.

• Voyeurism

This idea comes from Freud, and has been much used in Media Studies, particularly in explaining the gendered pleasures of cinema. Broadly it refers to the idea of looking in order to gain sexual pleasure. It has been argued that the male viewer’s gaze at the screen is geared to notions of voyeurism in that it is a powerful controlling gaze at the objectified female on display. In music promos, as we have seen, the female on display has been a staple element through the Scopitones to Duran Duran and beyond. Goodwin argues that the female performer will frequently be objectified in this fashion, often through a combination of camerawork and editing with fragmented body shots emphasising a sexualised treatment of the star. In male performance videos too the idea of voyeuristic treatment of the female body is often apparent with the use of dancers as adornments flattering the male star ego.

The idea of voyeurism is also frequently evident in music video through a system of screens within screens- characters shown watching performers or others on television, via webcams, as images on a video camera screen or CCTV within the world of the narrative. Indeed the proliferation of such motifs has reached a point where it has become almost an obsession in music promos.

• Intertextuality

The music video is often described as ‘postmodern’, a slippery term which is sometimes used as a substitute for intertextuality. Broadly, if we see music promos as frequently drawing upon existing texts in order to spark recognition in the audience, we have a working definition of ‘intertextuality’. Not all audiences will necessarily spot the reference and this need not massively detract from their pleasure in the text itself, but it is often argued that greater pleasure will be derived by those who know the reference and are somehow flattered by this.

• Narrative and Performance

Narrative in songs is rarely complete, more often fragmentary, as in poetry. The same is true of music promos, which more often suggest storylines or offer complex fragments of them in non-linear order. In doing this the music video leaves the viewer with the desire to see it again if only to catch the bits missed on first viewing. As Steve Archer puts it:

“Often, music videos will cut between a narrative and a performance of the song by the band. Additionally, a carefully choreographed dance might be a part of the artist’s performance or an extra aspect of the video designed to aid visualisation and the ‘repeatability’ factor. Sometimes, the artist (especially the singer) will be a part of the story, acting as narrator and participant at the same time. But it is the lip-synch close-up and the miming of playing instruments that remains at the heart of music videos, as if to assure us that the band really can kick it.” (Steve Archer 2004)

The video allows the audience access to the performer in a much greater range of ways than a stage performance could. Eye contact and facial gestures via the close up, role playing through the narrative and mise-en-scene will present the artist in a number of ways which would not be possible in a live concert.

The mise-en-scene may be used as a guarantee of what Simon Frith terms ‘authenticity’ as in the stage performance/use of a rehearsal room by a band whose musical virtuosity is their main selling point. It can be important to a narrative-based video to establish setting and relationship to existing film or televisual genres. Equally it may be used as part of the voyeuristic context by suggesting a setting associated with sexual allure, such as a sleazy nightclub or boudoir. Or finally, as John Stewart suggests, it may be used to emphasise an aspirational lifestyle for the audience, as in the current dominance of a futuristic look with emphasis on the latest gadgetry.